Monday, January 4, 2010
Book Contest Coming
I am going to help a NYT best selling author market his latest book. Isn't amazing how the book industry is changing? It used to be that an author would crank out the manuscript, go on a book tour, show up on a few talk shows, or other appearances, then fall off the radar to go work on the next one.
That was then, this is now.
The internet has changed all that. In the past readers would actually go to a brick and mortar bookstore to shop for books, now books are a few clicks away on a website. How do today's authors stand out from the firehose of promotion coming at them from every corner of internet? It's tough.
How many of you still go to a bookstore to buy hardcover books? I'm sure there are a few of you, but I think the numbers are dwindling. Witness the bookstores failing all over the country.
Other than the ones that happen to fall into my cart at Costco when my wife isn't looking, nearly all my book purchases are now of the audio kind, or the Kindle kind. This doesn't bode well for bookstores, and as an author myself, it's worrisome, but to me its a matter of convenience.
How do authors stand out? In order for authors to get noticed, they have to become much more web savvy in their marketing. Thus, the book contest I am doing with Michael Palmer for his upcoming book. It's a way to maximize his online presence for selling his book, but it will also be great for me personally, and this blog to be associated with his efforts. I see it as a win-win deal, which everyone knows, is the best kind.
I will post the contest rules Monday of next week, but I would also welcome your ideas. The winner of the contest will get a personalized copy of Michael Palmer's upcoming release "The Last Surgeon". I would like it to go to someone who is a big fan, because I think they would appreciate it the most. Send me your ideas, and I hope one of you wins.