Wednesday, January 13, 2010

Basic Interweb Thingie Branding Tricks

While I am not an advertising expert, nor did I sleep in a Holiday Inn last night, I do work with some very talented people in the online business. On occasion, they teach me a few things.
One thing to be aware of is your personal brand. If you have a blog, you have one.
But did you know you may be sharing it with someone else?
How could that be, you ask?
Take a look at my website URL:
Notice it isn’t, or That’s because I don’t want to share my limited brand with WordPress or Blogger. My address is owned by me, exclusively. I could move off of WordPress, because I own that URL.
If you are not familiar with the particulars, for WordPress (because, I just love WordPress), to make this happen, here’s what I did:
1) Paid a fee to a domain registry company for the URL. This fee is variable; the cost per year decreases the more years you purchase.
2) Paid a small fee to WordPress for the domain name feature (I believe this is free with Blogger, but I don’t like Blogger).
3) Did some brief hookup of my domain name to my WordPress blog
If you have WordPress or a Blogger blog, these are easy things to do. If you don’t know how, a simple trip to their help files will reveal the steps necessary. You can also ask a resident internet geek. It’s not rocket science at all.
It doesn’t sound like much, but in the end, unless you are employed by WordPress or Google, there isn’t a reason to share your current and future popularity with someone else.


  1. I'm clueless about such things, but I AM in a Holiday Inn right now. Really. Ha ha!

    Very interesting post. Thanks for the info.

  2. It's on my list to move to but I never seem to get around to it.

  3. Absolutely. My blog is hosted by, and used to be I bought the URL and switched it.

    It's so much classier to have my blog at I always capitalize the names, too, even though it doesn't matter for URL navigation purposes.

    Now I just need a book too sell...

  4. I am so there with you Tony. :-)


Join the conversation, add insight, or disagree with us! We welcome your thoughts.

Note: Only a member of this blog may post a comment.